![]() It returns you the highest scoring route, and some runner-up alternatives.Then it scores those road segments based on factors like the shortest distance, the length of connecting road segments, and the traffic conditions at the time of the day.Google identifies all the possible road segments between your two points. ![]() Google looks at each of the addresses you give it, and quickly identifies their latitude and longitude coordinates (this is called geocoding).This is what happens when you ask Google Maps “what is the best way to get from A to B?”: It’s free, fast, user-friendly for all technical skill levels, and all in all one of the best route planning tools available for simple routing scenarios. ![]() If you want to find the fastest route from point A to point B, Google’s technology is going to absolutely nail finding the best roads and giving you turn-by-turn directions. In this article, we’ll walk you through the difference between a route and an optimized route, how Google Maps route planning works, and when you’ll need proper route optimization software. One of the most common follow-up questions is: “Yeah, but doesn’t Google Maps do that?” We spend our days (and occasional nights) telling people what route optimization is, and why it’s so important for delivery businesses.
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